{"id":128275,"date":"2026-10-06T16:18:46","date_gmt":"2026-10-06T12:18:46","guid":{"rendered":"https:\/\/aynrmc.com\/?page_id=128275"},"modified":"2026-10-06T16:18:46","modified_gmt":"2026-10-06T12:18:46","slug":"about","status":"publish","type":"page","link":"https:\/\/aynrmc.com\/ar\/about\/","title":{"rendered":"About AY&#038;R"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid ayr-ptitle\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>\n.page-id-128275 #main > .page_title{display:none !important}\n.ayr-ptitle{background:url(https:\/\/aynrmc.com\/wp-content\/uploads\/2019\/09\/AYR-red-monogram-header-background.png) center\/cover no-repeat !important}\n.ayr-ptitle-in{padding:30px 0 32px}\n.ayr-ptitle-in .breadcrumbs,.ayr-ptitle-in .breadcrumbs a,.ayr-ptitle-in .breadcrumbs span{color:rgba(255,255,255,.8) !important;font-size:13px}\n.ayr-ptitle-in .breadcrumbs i{margin:0 7px;color:rgba(255,255,255,.6)}\n.ayr-ptitle-in h1{color:#ffffff !important;margin:8px 0 0 !important}\n<\/style>\n<div class=\"ayr-ptitle-in\">\n<div class=\"breadcrumbs\"><span><a href=\"https:\/\/aynrmc.com\" class=\"home\">Home<\/a><\/span><span><i class=\"fa fa-angle-right\"><\/i><\/span><span>About AY&R<\/span><\/div>\n<h1 class=\"h2\">About AY&R<\/h1>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1760000000\"><div class=\"wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"margin-top: 0;\">Built to sustain transformation.<\/h4>\n<p>AY&#038;R Management Consultants is a boutique management consultancy in Abu Dhabi, working with government entities, financial institutions and enterprises across the GCC. Our expertise engages directly with leadership teams to turn vision into working strategy, and strategy into operating reality: <a href=\"\/digital-transformation\/\">digital transformation<\/a>, <a href=\"\/services\/ai-emerging-technology\/\">AI enablement and governance<\/a>, management systems, and the capability building that sustains them.<\/p>\n<p>We stay deliberately boutique for a reason. The senior expertise you meet in the first conversation is the expertise that delivers the work. No handover to junior teams learning on your time, and every engagement measured by the value it creates.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"stm-spacing\" id=\"stm-spacing-6ac6dace8ffbc\"><\/div>\n<script>\n    (function($){\n        \"use strict\";\n        var spacingID = 'stm-spacing-6ac6dace8ffbc',\n            lgSpacing = '0',\n            mdSpacing = '0',\n            smSpacing = '0',\n            xsSpacing = '30';\n\n        function stmSpacing() {\n            if ( window.matchMedia(\"(min-width: 1200px)\").matches && lgSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", lgSpacing );\n            } else if ( window.matchMedia(\"(max-width: 1199px) and (min-width: 992px )\").matches && mdSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", mdSpacing );\n            } else if ( window.matchMedia(\"(max-width: 991px) and (min-width: 768px )\").matches && smSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", smSpacing );\n            } else if ( window.matchMedia(\"(max-width: 767px)\").matches && xsSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", xsSpacing );\n            } else {\n                $( '#' + spacingID ).css ( \"height\", \"\" );\n            }\n        }\n\n        $(document).ready(function() {\n            stmSpacing();\n        });\n\n        $(window).resize(function() {\n            stmSpacing();\n        });\n\n    })(jQuery);\n<\/script>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow  vc_box_border_grey\"><img fetchpriority=\"high\" decoding=\"async\" width=\"849\" height=\"565\" src=\"https:\/\/aynrmc.com\/wp-content\/uploads\/2020\/09\/about-us-.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"Who we are\" title=\"Who we are\" srcset=\"https:\/\/aynrmc.com\/wp-content\/uploads\/2020\/09\/about-us-.jpg 849w, https:\/\/aynrmc.com\/wp-content\/uploads\/2020\/09\/about-us--300x200.jpg 300w, https:\/\/aynrmc.com\/wp-content\/uploads\/2020\/09\/about-us--768x511.jpg 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid third_bg_color\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n<section class=\"vc_cta3-container\" >\n    <div class=\"vc_general vc_cta3 third_bg_color vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_cta3-actions-right style=\"\"\">\n                        <div class=\"vc_cta3_content-container\">\n                                    <div class=\"vc_cta3-content\">\n                <header class=\"vc_cta3-content-header\">\n                    <div class=\"vc_custom_heading\" ><h2 style=\"font-size: 22px;color: #ffffff;line-height: 28px\" class=\"consulting-custom-title\">A partner that stays until the change works.<\/h2><\/div>                                    <\/header>\n                            <\/div>\n                        <div class=\"vc_cta3-actions\"><div class=\"vc_btn3-container vc_btn3-right vc_do_btn\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-flat vc_btn3-block vc_btn3-icon-left vc_btn3-color-theme_style_2\" href=\"\/contact-us\/\" title=\"Book a Consultation\"><i class=\"vc_btn3-icon stm-lnr-chevron-right\"><\/i> Book a Consultation<\/a><\/div><\/div>        <\/div>\n                    <\/div>\n<\/section><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1760000001 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_custom_heading vc_custom_1760000005 text_align_center\" ><h2 style=\"text-align: center\" class=\"consulting-custom-title\">Why Choose AY&R<\/h2><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\n\n            <div onClick=\"return true\" class=\"icon_box  style_1 icon_top clearfix\">\n                            <div class=\"icon  font-color_base font-color_third_bg\" style=\"height:80px\">\n                <i style=\"font-size:30px;  \"\n                   class=\"stm-cup7\"><\/i><\/div>\n                <div class=\"icon_text\">\n                            <h4  class=\"font-color_base no_stripe\">Value Creation<\/h4>\n                <p>Engagements measured by tangible results, not documents on a shelf.<\/p>\n    <\/div>\n            <\/div>\n    \n<div class=\"stm-spacing\" id=\"stm-spacing-6ac6dace9110a\"><\/div>\n<script>\n    (function($){\n        \"use strict\";\n        var spacingID = 'stm-spacing-6ac6dace9110a',\n            lgSpacing = '25',\n            mdSpacing = '25',\n            smSpacing = '25',\n            xsSpacing = '25';\n\n        function stmSpacing() {\n            if ( window.matchMedia(\"(min-width: 1200px)\").matches && lgSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", lgSpacing );\n            } else if ( window.matchMedia(\"(max-width: 1199px) and (min-width: 992px )\").matches && mdSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", mdSpacing );\n            } else if ( window.matchMedia(\"(max-width: 991px) and (min-width: 768px )\").matches && smSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", smSpacing );\n            } else if ( window.matchMedia(\"(max-width: 767px)\").matches && xsSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", xsSpacing );\n            } else {\n                $( '#' + spacingID ).css ( \"height\", \"\" );\n            }\n        }\n\n        $(document).ready(function() {\n            stmSpacing();\n        });\n\n        $(window).resize(function() {\n            stmSpacing();\n        });\n\n    })(jQuery);\n<\/script><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\n\n            <div onClick=\"return true\" class=\"icon_box  style_1 icon_top clearfix\">\n                            <div class=\"icon  font-color_base font-color_third_bg\" style=\"height:80px\">\n                <i style=\"font-size:30px;  \"\n                   class=\"stm-lnr-refresh\"><\/i><\/div>\n                <div class=\"icon_text\">\n                            <h4  class=\"font-color_base no_stripe\">Agility<\/h4>\n                <p>Lean senior teams that move at the pace your mandate demands.<\/p>\n    <\/div>\n            <\/div>\n    \n<div class=\"stm-spacing\" id=\"stm-spacing-6ac6dace91234\"><\/div>\n<script>\n    (function($){\n        \"use strict\";\n        var spacingID = 'stm-spacing-6ac6dace91234',\n            lgSpacing = '25',\n            mdSpacing = '25',\n            smSpacing = '25',\n            xsSpacing = '25';\n\n        function stmSpacing() {\n            if ( window.matchMedia(\"(min-width: 1200px)\").matches && lgSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", lgSpacing );\n            } else if ( window.matchMedia(\"(max-width: 1199px) and (min-width: 992px )\").matches && mdSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", mdSpacing );\n            } else if ( window.matchMedia(\"(max-width: 991px) and (min-width: 768px )\").matches && smSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", smSpacing );\n            } else if ( window.matchMedia(\"(max-width: 767px)\").matches && xsSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", xsSpacing );\n            } else {\n                $( '#' + spacingID ).css ( \"height\", \"\" );\n            }\n        }\n\n        $(document).ready(function() {\n            stmSpacing();\n        });\n\n        $(window).resize(function() {\n            stmSpacing();\n        });\n\n    })(jQuery);\n<\/script><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\n\n            <div onClick=\"return true\" class=\"icon_box  style_1 icon_top clearfix\">\n                            <div class=\"icon  font-color_base font-color_third_bg\" style=\"height:80px\">\n                <i style=\"font-size:30px; 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Diagnosis before prescription.<\/p>\n    <\/div>\n            <\/div>\n    \n<div class=\"stm-spacing\" id=\"stm-spacing-6ac6dace91b93\"><\/div>\n<script>\n    (function($){\n        \"use strict\";\n        var spacingID = 'stm-spacing-6ac6dace91b93',\n            lgSpacing = '25',\n            mdSpacing = '25',\n            smSpacing = '25',\n            xsSpacing = '25';\n\n        function stmSpacing() {\n            if ( window.matchMedia(\"(min-width: 1200px)\").matches && lgSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", lgSpacing );\n            } else if ( window.matchMedia(\"(max-width: 1199px) and (min-width: 992px )\").matches && mdSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", mdSpacing );\n            } else if ( window.matchMedia(\"(max-width: 991px) and (min-width: 768px )\").matches && smSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", smSpacing );\n            } else if ( window.matchMedia(\"(max-width: 767px)\").matches && xsSpacing ) {\n                $( '#' + spacingID ).css ( \"height\", xsSpacing );\n            } else {\n                $( '#' + spacingID ).css ( \"height\", \"\" );\n            }\n        }\n\n        $(document).ready(function() {\n            stmSpacing();\n        });\n\n        $(window).resize(function() {\n            stmSpacing();\n        });\n\n    })(jQuery);\n<\/script><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\n\n            <div onClick=\"return true\" class=\"icon_box  style_1 icon_top clearfix\">\n                            <div class=\"icon  font-color_base font-color_third_bg\" style=\"height:80px\">\n                <i style=\"font-size:30px; 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--smush-placeholder-aspect-ratio: 300\/300;\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_custom_heading text_align_left\" ><h3 style=\"text-align: left\" class=\"consulting-custom-title\">Ahmed Elrayes<\/h3><\/div><div class=\"info_box style_2\">\n\t\t<p style=\"font-size: 15px\">Founder and Principal Consultant | Strategist and Transformation Leader<\/p>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element vc_custom_1760000007\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ahmed brings two decades of experience across government and enterprise in the UAE, Saudi Arabia and the wider region. He has led digital transformation strategies for Saudi government entities, developed the digital strategy for one of Saudi Arabia&#8217;s fastest-growing provinces, established operating models for UAE federal departments, and directed programs ranging from an 83-branch banking system rollout to the establishment of AI functions and governance frameworks.<\/p>\n<p>He serves as an Executive Trainer with Kaplan Middle East, delivering digital transformation and innovation programs to government and banking leaders, and has advised on enterprise-scale transformation programs in Saudi Arabia.<\/p>\n<p style=\"font-size: 13.5px; line-height: 2; color: #555555;\"><strong>Executive MBA, University of Bradford<\/strong> &middot; <strong>No Code AI and Machine Learning, MIT Professional Education<\/strong> &middot; <strong>Blockchain Strategy, University of Oxford<\/strong> &middot; <strong>ITIL 5 and ITIL AI Governance<\/strong> &middot; <strong>COBIT<\/strong> &middot; <strong>PRINCE2<\/strong> &middot; 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AY&R Management Consultants is a boutique management consultancy in Abu Dhabi, working with government entities, financial institutions and enterprises across the GCC. 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