Ahmed ElrayesManaging Partner, Organization and Digital Transformation Strategist

Ahmed Elrayes senior expert
Areas of Expertise
  • Management Consulting (Strategic Planning, Change Management, Business Processes, Organization Design, Project Management, HR Consultancy)
  • Talent Management
  • Digital Transformation and Technology Adoption
Qualifications
  • Blockchain Strategy Programme – University of Oxford
  • MBA – University of Bradford
  • Bs in Computer Engineering – American University of Sharjah
  • M_o_R, PRINCE2, ITIL, PMP, CobiT

Ahmed has a cumulative experience of 13+ years in various fields such as Management Consulting, Strategic Planning, HR practice, Technology, Program and Change Management.

Ahmed  is the Co-Founded Managing Consulting, Market Research & Professional Development company in Libya, and in UAE Ahmed is the Co-Founder of AY&R.

Technology won’t deliver value to the business without a proper Strategy & Vision to what needed to be achieved, understanding clients needs’ and Market changes, Clear internal Structure, competent teams, and aduqate cashflow management.

Ahmed is an accomplished management consultant, combining strategic thinking, team building experience and strong management skills. He has achieved success in establishing presence in new markets, identifying growth opportunities, and initiating strong business alliances.

Ahmed has regularly held the role of program director for consultancy engagements and lead subject matter experts in digital transformation projects, in areas such as strategy formulation, goal and objective setting, organization restructure and policies and procedures development. He has designed and managed major professional development programs in the region, and worked with international non-profit organizations such as the World Bank, World Economic Forum, UNDP and IOM in North Africa, preparing detailed studies on knowledge development, social and economic frameworks and public sector governance.

His work experience includes a senior role at Zayed University’s Outreach Center, where he gained experience in public sector organization management and people development. In this role, he worked on Emiratization development and leadership programs, including the onboarding training program for the UAE Central Bank and NBAD. Following this, he established a boutique consultancy and human capital development firm in Libya, where he was involved in establishing a female entrepreneurship program with international organizations and the optimization of HR processes and IT/ Business alignment for a Telecom provider.

In the last 3 years, Ahmed worked in major digital transformation project with leading Islamic Bank in UAE, where he managed the implementation, rollout, training and live support of new Banking system, automation of learning department activities for leading banks and government agencies in UAE, and development of idea management application for UAE Space Agencies.

Publications

  • Revolutionizing Customer Experience for Today’s Competitive Market

    Discover the 5 key strategies to revolutionize customer experience (CX) in our latest blog. Dive into how leveraging advanced data analytics, AI-driven personalization, and omnichannel approaches can set your business apart in today’s competitive market. Learn about the transformative power of digital technologies in CX, the importance of a customer-first corporate culture, and the measurable impact of CX innovations on business growth. Join AY&R in redefining customer engagement for unparalleled success.

    November 26, 2023
  • 7 Ways Generative AI is Redefining Marketing and Sales

    In an age where personalization and efficiency are king, generative AI is revolutionizing marketing and sales like never before. From crafting unique customer experiences to generating fresh leads and content, this innovative AI technology is not just a tool—it’s a game-changer. Discover the five key ways generative AI is setting a new standard for how businesses engage, convert, and retain customers. Stay ahead of the curve with insights on leveraging AI for strategic growth, and learn from industry giants like Netflix and Amazon who are already reaping the benefits of AI-driven personalization.

    November 9, 2023
  • 10 Tips for Becoming a Great Leader in Your Industry

    Embark on a journey of leadership mastery with our latest guide: ’10 Tips for Becoming a Great Leader in Your Industry.’ From visionary foresight to unparalleled passion, discover actionable insights that will transform not just your leadership style, but also the very fabric of your organization.

    October 1, 2023

contact details

+971-50-1819030
Abu Dhabi

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